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How will you compete with Amazon Prime Day?

While Amazon is preparing for its largest digital shopping event since the company’s launch, you should be preparing for yours as well. On July 12th Amazon will be offering over 100,000 deals to an estimated 54 million Amazon Prime account users. Countdown deals for Prime Day begin today, July 5th and last through the end of the event. Last year, Prime Day’s ripple effect increased web sales an average of 20%.

Now is not the time to be shy. It’s time to plan for your biggest and most unique sales event yet. Amazon has already started, so let’s get your strategy together and begin execution.

There are many strategies that can be used to maximize your online store this week. Here are a few to consider as you get started…

Free Shipping deals. The most popular feature of Amazon Prime is free 2-day shipping on all orders. If you have a Prime account, you don’t have to worry about the cost of shipping or time to ship. You already know what it costs and how long it will take to get to you, which makes shopping easier. Make shopping from you just as easy with a free shipping deal to compete directly with Amazon.

Feature your sales. Be sure your promotions are featured in obvious ways on your web page. High-quality banners with captivating graphics tend to have the best results. You want to draw attention to your promotion in the best way possible. Make sure your banners are not cluttered with too much information. You also want to be sure the banner aligns with the message of your promotion. Keep it consistent and don’t forget to add the banner to all relevant pages.

Make it easy. The average human attention span in 2015 was an all-time low of about 8.25 seconds. If people can’t find something in that amount of time, they tend to lose interest. Categorization is key. If your potential customers expect a sale on your website, give them an easy to find sale. Don’t make your customers scroll through hundreds of items before finding what they are looking for. Giving customers an easy path to make a purchase is the best option here. This can be done by distinctively categorizing your sale items.

Make it unique. What about your website makes consumers want to purchase your products before seeking any other company? If you can’t quickly answer that question, it’s time to re-evaluate, get creative and do your research. Determine what prominent factors differentiate you and from the rest. Is your site easier to use? Are you environmentally friendly? Are your products one of a kind? These are just a few examples, but you can use these types of qualities to your advantage if you make them known to your audience. Give them a reason to choose you.

Tailor to your audience. For Prime Day, Amazon is targeting all of its users that have memberships to the site. Who are you targeting? Once you have figured this out, you can better tailor your sales and promotions to this audience. Take a look at the characteristics and demographics of your website’s audience. Looking at your history of product sales wouldn’t hurt either. If you know who is buying what product, you can use this as a foundation for determining what products will be featured as well as what your advertisements will look like.

Preparing for a major online shopping event is not an easy task. It takes a strategic plan, careful execution and examination to get promising results. From featuring your sales in innovative ways to ensuring that you have catered to your particular audience, VenturaU offers professional assistance customized to your needs. Contact us today to see how we can help you compete on Prime Day and beyond.

All About Platform Migration

Are you unhappy with your current e-commerce platform and thinking about moving to another platform?  If so, there are a few things to take into consideration before you decide to plunge in and make the move.

Design Considerations

Today’s e-commerce platforms are built on templates and depending on the platform changing those templates to fit your current site’s design may be difficult and you may need to make design changes to the site to fit the new template on the platform you are moving to. A move to a new platform can also give you the impetus and opportunity to update the current design of your site, so this could be a good thing.

Product and Category Migration

This is probably the biggest challenges you will face if you decide to migrate your site from one platform to another, particularly if you have thousands of products, complex product options, and a complex category and subcategory system for your products on your current platform. If a product migration doesn’t go smoothly it can be an absolute nightmare and take many, many hours to fix it and get it correct. Imagine thousands of items and hundreds of categories that don’t match up with your current store, and then imagine going through every one of them to figure out what issues need to be fixed.

Customizations

If the platform you are on now allows for you to add custom variables, has a flexible database that lets you add custom attributes to your products, and lets you write code to take advantage of those variables and database attributes, you need to be aware that the platform you move to may not allow you to customize your site in this way. The advantage of the new platforms is they are easier to operate and run, allowing more non-tech savvy people to open online businesses. To achieve this simplicity they lock down the database and prevent you from writing code and logic to customize your site, basically, what you get is what you get with these platforms.  This is a big consideration if you currently take advantage of the customization that your current platform allows.  If you want to keep those customizations make sure the new platform supports what you need.

Customer Reviews

Many of today’s e-commerce platforms have built in review systems.  If you are using a third party review system on your current site, it may be difficult to migrate those reviews over to the new platform.  In many cases the third party review systems have more features than the simple ones the platforms have implemented.  If you want to keep your third party reviews there will most likely be extra costs associated to have those moved to the new platform.

URLS

The likelihood that the URL structure on the platform you are migrating to having the exact same structure of your current site is extremely low.  Most likely during migration your product and category pages will have different URLs than what they currently are.  This means you will need to 301 redirect the old URLs to the new pages; otherwise you will lose any SEO link juice that those old pages had.

DNS

The final step to a platform migration is to update your DNS so the new site can go live.  DNS stands for Domain Name System. This system is used to point to the server that your website lives on.  If you change platform, you are changing servers.  So you will need to point your domain name to the new server.  For the most part this is a pretty simple step, and the platform you are migrating to will have instructions on how to point your domain name to their servers, but if you aren’t familiar with changing your DNS settings it can seem a bit daunting.  There are a few things to be aware of though. The main thing is you need to aware of with this is whether you will be changing your mail server or keeping it where it is. A wrong setting can prevent your web site from working or prevent you from receiving or sending your email.

 

With careful planning and expert advice, migrating to a new e-commerce platform does not have to be difficult, and a professional design and marketing firm can help ease the transition and assist you in avoiding any pitfalls that come along.