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Four Steps of Website Design

Website design can be a difficult and tiresome task, and without the correct implementation, it could have detrimental effects on your overall business. After all, it was reported in 2014 that over 2.9 billion people were using the internet as a resource, so you have a lot of people to impress. You’ll want to make sure your web design team has a solid plan in place to design and implement your website efficiently.

Ventura Web Design & Marketing has over 20 years of experience in the business, and their design process has four steps. We present those to you here as an example of an effective web design plan:

Step 1: Interview with a Project Manager

After making your initial request for services, a project manager will reach out to you and set up an interview. During this time, you work with this team member to ensure that your brand and marketing message are effectively conveyed on your new website. Once they have solidified these key elements, you trust the design, layout, and appearance of your website to their professional team.

Step 2: Review and Revise the Proposed Design

At this time, their team will produce custom mockups of your website. While they strive to produce the perfect design the first time, they will happily revise the website up to two times at no additional cost to you. This process is to ensure that you are fully satisfied with your website before it gets published.

Step 3: Install the Approved Design

During this step, you can focus on running your existing operations while they install your approved website design on your platform. Any changes or modifications that you wish to add after you have given design and installation approval will be billed at the regular hourly rate.

Step 4: New Website Basic Training

Your design team walks you through the basics of maintaining and extending the quality and traction of your new website. If you need any extra help, you’re also welcome to contact them during regular business hours.

A typical design produced using this process has about 4 to 5 top navigation items and up to 10 internal pages. You get a custom designed site from the ground up in under month. Once your site is built, Ventura also offers support services available by request.

The most difficult part of any process is getting started, but making that first step can change your digital presence for a lifetime. Get connected with a professional web design team and let them help you, with just a few easy steps, to get your business back on top.

All About Platform Migration

Are you unhappy with your current e-commerce platform and thinking about moving to another platform?  If so, there are a few things to take into consideration before you decide to plunge in and make the move.

Design Considerations

Today’s e-commerce platforms are built on templates and depending on the platform changing those templates to fit your current site’s design may be difficult and you may need to make design changes to the site to fit the new template on the platform you are moving to. A move to a new platform can also give you the impetus and opportunity to update the current design of your site, so this could be a good thing.

Product and Category Migration

This is probably the biggest challenges you will face if you decide to migrate your site from one platform to another, particularly if you have thousands of products, complex product options, and a complex category and subcategory system for your products on your current platform. If a product migration doesn’t go smoothly it can be an absolute nightmare and take many, many hours to fix it and get it correct. Imagine thousands of items and hundreds of categories that don’t match up with your current store, and then imagine going through every one of them to figure out what issues need to be fixed.

Customizations

If the platform you are on now allows for you to add custom variables, has a flexible database that lets you add custom attributes to your products, and lets you write code to take advantage of those variables and database attributes, you need to be aware that the platform you move to may not allow you to customize your site in this way. The advantage of the new platforms is they are easier to operate and run, allowing more non-tech savvy people to open online businesses. To achieve this simplicity they lock down the database and prevent you from writing code and logic to customize your site, basically, what you get is what you get with these platforms.  This is a big consideration if you currently take advantage of the customization that your current platform allows.  If you want to keep those customizations make sure the new platform supports what you need.

Customer Reviews

Many of today’s e-commerce platforms have built in review systems.  If you are using a third party review system on your current site, it may be difficult to migrate those reviews over to the new platform.  In many cases the third party review systems have more features than the simple ones the platforms have implemented.  If you want to keep your third party reviews there will most likely be extra costs associated to have those moved to the new platform.

URLS

The likelihood that the URL structure on the platform you are migrating to having the exact same structure of your current site is extremely low.  Most likely during migration your product and category pages will have different URLs than what they currently are.  This means you will need to 301 redirect the old URLs to the new pages; otherwise you will lose any SEO link juice that those old pages had.

DNS

The final step to a platform migration is to update your DNS so the new site can go live.  DNS stands for Domain Name System. This system is used to point to the server that your website lives on.  If you change platform, you are changing servers.  So you will need to point your domain name to the new server.  For the most part this is a pretty simple step, and the platform you are migrating to will have instructions on how to point your domain name to their servers, but if you aren’t familiar with changing your DNS settings it can seem a bit daunting.  There are a few things to be aware of though. The main thing is you need to aware of with this is whether you will be changing your mail server or keeping it where it is. A wrong setting can prevent your web site from working or prevent you from receiving or sending your email.

 

With careful planning and expert advice, migrating to a new e-commerce platform does not have to be difficult, and a professional design and marketing firm can help ease the transition and assist you in avoiding any pitfalls that come along.