8 Tips for a Better Site Navigation

8 Tips For a Better Site Navigation

Your site navigation is one of the most important features of your storefront and overlooking any aspect of it can be catastrophic to your business. If you want to sell more, your customers need to be able to find what they want with ease. Any good store design begins and ends with a positive user experience, which always relies heavily on the simplicity of your navigation.

There are far too many online stores that spend a great deal of time on designing large, beautiful site images, only to offer a sub-par and confusing navigation structure. You can design the most beautiful and effective landing pages for your products, but it won’t matter if customers can’t find them.

With this in mind, here are our top recommendations for improving how people navigate your online store:

1. Simple & Apparent Navigation

Though it seems obvious to say, your navigation must be simple to use, easy to find, and consistent through all pages. Users have to learn how to use every new website they visit, so making your navigation structure the same throughout your site will make it easier for them to understand. Navigation menus should never interfere with other site functionality.

2. Top-Level Menu Items

The pages/categories that are at the top of your navigation structure must be intuitive and obvious. Each of these must be on the same level of importance. Don’t place categories in the top level that make more sense to be subcategories of another category. Your store should be structured like a tree, with the most important branches supporting smaller branches.

3. Clickable Categories

Everything in your navigation menu should be clickable. If you have a category with 3 sub-categories under it, customers should still be able to click to a page for the master category, even if that page only has a short category description and links to the sub categories.

4. Number of 1st and 2nd Level Items

It’s important to limit the number of 1st and 2nd level items in your navigation structure. If there too many, the category will feel too heavy and may be best served by splitting it up.

5. Obvious Labels

Terms that are used in your navigation must be easy to understand and not overlap. If the customer is confused by what category they should look in to find a particular item, then your category labels should be made clearer.

6. Featured Product Display

You can implement a featured product display within a “megamenu”-style navigation to show a good example of what kind of products will be found within a category, and possibly get your customers to the most popular products faster.

7. Intuitive Breadcrumbs

Make sure to include a useful breadcrumb trail on every page on your site to show your current location in the site structure so that users to navigate easily to parent pages. If you have a page that exists in more than one parent category, consider displaying two different breadcrumb paths so that users have a choice when navigating backward through the site structure.

8. Single Navigation Menu

Whenever possible, your site navigation should not compete with any other menus so that users do not get confused. If you have a navigation menu that spans the top of the page, do not have a competing menu on a left sidebar, or another menu on top for items of lesser importance.

Drive More Business With Pokemon Go

Drive More Business With Pokémon Go

So you’ve heard all of the buzz about the new Pokémon Go app, or you’ve seen all of the people staring at their phone screens and promptly running towards non-existing objects. However, not all of us were born in the 90’s and grew up with Pokémon to know just how big this phenomenon is. So […]

Amazon Prime Day - July 12, 2016

How will you compete with Amazon Prime Day?

While Amazon is preparing for its largest digital shopping event since the company’s launch, you should be preparing for yours as well. On July 12th Amazon will be offering over 100,000 deals to an estimated 54 million Amazon Prime account users. Countdown deals for Prime Day begin today, July 5th and last through the end […]

All About Platform Migration

Are you unhappy with your current e-commerce platform and thinking about moving to another platform?  If so, there are a few things to take into consideration before you decide to plunge in and make the move. Design Considerations Today’s e-commerce platforms are built on templates and depending on the platform changing those templates to fit […]

4 Steps to Advertising on Twitter Effectively

Interested in advertising on Twitter but intimidated by all of the options available to you and unsure where to start? Fear not – setting up advertising on Twitter is fast, simple, and can be completed in 4 easy steps: Step 1: Select Your Campaign Objective Go to Twitter Ads to get started. The below screenshot […]

Introducing Gboard: All the Power of Google Right From Your Phone’s Keyboard

Google has done it yet again – they’ve created an ingenious, super convenient, all powerful app. Say hello to Gboard – Google’s newest iPhone keyboard app (sorry Android users, currently it’s only available on iOS at the moment). Gboard takes all the search capabilities Google offers and compresses them into a neat little package that […]

How to Create a Promotional Email Campaign

Creating an email promotion doesn’t have to be a difficult task.  If you already have your email marketing list in place and your marketing calendar planned out, you’re halfway there.  Let’s look at what the next steps are to turning on the money faucet for your business. For this example, let’s pretend you’re promoting a […]

Conversion Conference

Conversion Conference Las Vegas – May 18-19, 2016

Are you looking to up your conversion rate optimization game?  Conversion Conference (www.conversionconference.com) is the place for you.  Hosted on May 18-19 at the Rio Hotel in Las Vegas, you will hear directly from experts who can help you learn how to test and optimize your digital marketing to produce fantastic results. For those attending the […]

Google Makes Major Shift on Search Results Pages

You may not have noticed it, but Google made a major change to the way it displays search results.  Google recently removed all pay-per-click ads from the right side of it’s search results pages.  After more than ten years of Adwords pay-per-click results taking up both the top 1-3 spots and the entire right column […]

Planning Your Marketing Calendar

Having a fully planned out marketing calendar for the year is crucial for busy store owners.  You don’t have time during your busy seasons to sit down and come up with a marketing plan for promotions that need to go out on time.  Graphics need to be created, compelling text needs to be written, coupons […]