Entries by venturau

Planning Your Marketing Calendar

Having a fully planned out marketing calendar for the year is crucial for busy store owners.  You don’t have time during your busy seasons to sit down and come up with a marketing plan for promotions that need to go out on time.  Graphics need to be created, compelling text needs to be written, coupons […]

Growing Your Email Marketing List

Deciding to start Email Marketing is a great leap in the right direction.  Chances are, you’re starting off with a small email list of your current clients.  That’s great!  Now let’s look at how you can grow your email marketing list to make your messages heard far and wide. Growing your email list is a […]

The Importance of Online Reviews

If you’ve ever shopped online, chances are that you’ve seen and considered reviews for merchants you shop with and products that you’ve browsed. Customers prefer real testimonials to marketing fluff, so it’s no surprise that reviews are the fastest growing social marketing tool for online stores. According to a 2012 study, almost 33% of shoppers […]

Why you need to start email marketing today

As a business owner, you want to spend your marketing time in the most efficient way possible. Every second you waste licking stamps costs money, while you could be doing something else far more productive. Email marketing, when done properly, can be like turning on a money faucet. It’s cheap The most popular email marketing […]

Using Social Media to Your Advantage

Understanding and taking advantage of the benefit of social media is crucial to any e-commerce marketing strategy.  Knowing where to start with social media can be intimidating, but it’s really not so bad once you understand the basics. Let’s take a look at the top 4: Facebook. Using Facebook is probably one of the most effective […]

How Can I Make My Store a Google Trusted Store

Having the trust of consumers is very important for online retailers.  There are a number of different ways to build trust for your store.  Becoming a Google Trusted Store and displaying the Trusted Stores badge on your site goes a long way towards building trust with your potential customers. Being accepted in the Google Trusted Store […]

The Absolute Beginners Guide to SEO

Most of the visitors to your site are going to get there through search engines, the vast majority of which from Google.  There are many companies out there that will promise to get you at or near the top of Google rankings for your keywords.  Stay away from these companies; stay far away.  There are […]

5 Tips for Properly Merchandising Your Online Store

Properly merchandising your online store is just as important as merchandising a brick-and-mortar store. Having a well-merchandised store can lead to increased conversion rates and higher average ticket sizes. Online merchandising is, at its most basic, a way of displaying your products that entices your customers to make a purchase.  There are a myriad of […]

Establishing Trust in your Online Store

Trust is one of the most important factors in whether a customer decides to purchase from your online store.  Visitors to your store need to feel safe when making purchases on your site.  Successful store owners establish trust with  great customer service, but sometimes that’s just not enough.  A proven way to boost credibility for […]